Markup Calculator
Calculate selling price, markup percentage, and convert markup to margin.
Calculate Selling Price from Cost
$
%
Common: 50% (keystone), 30% (retail), 100%+ (jewelry)
Calculate Markup Percentage
$
$
Selling Price
$0
Profit per Unit
$0
Markup vs. Margin
Markup
0%
% of cost
Margin
0%
% of selling price
Price Breakdown
Your cost
$0
+ Markup amount
$0
= Selling price
$0
Profit at Volume
Profit on 100 units:
$0
Markup to Margin Conversion Chart
| Markup % | Margin % | $10 Cost Sells For |
|---|---|---|
| 15% | 13% | $11.50 |
| 25% | 20% | $12.50 |
| 33% | 25% | $13.33 |
| 50% | 33% | $15.00 |
| 75% | 43% | $17.50 |
| 100% (keystone) | 50% | $20.00 |
| 150% | 60% | $25.00 |
| 200% | 67% | $30.00 |
Markup & Margin Formulas
Selling Price = Cost × (1 + Markup%)
Markup % = (Price − Cost) ÷ Cost × 100
Margin % = (Price − Cost) ÷ Price × 100
Margin to Markup = Margin ÷ (1 − Margin)
Frequently Asked Questions
Q.01 What is markup?
Markup is the percentage added to the cost of a product to determine its selling price. If you buy something for $10 and sell it for $15, your markup is 50% ($5 profit ÷ $10 cost × 100).
Q.02 What's the difference between markup and margin?
Markup is profit as a percentage of COST. Margin is profit as a percentage of SELLING PRICE. A 50% markup equals a 33% margin. A 100% markup equals a 50% margin.
Q.03 What is a good markup percentage?
It varies by industry. Retail clothing: 50-100%. Grocery: 5-25%. Restaurants: 200-400% on food. Jewelry: 50-100%. The right markup covers costs and meets profit goals.
Q.04 How do I calculate selling price from cost?
Selling Price = Cost × (1 + Markup%). For example, if your cost is $50 and you want a 40% markup: $50 × 1.40 = $70 selling price.
Q.05 What is keystone pricing?
Keystone pricing is a 100% markup (or 50% margin), meaning you double your cost. If you buy an item for $25, you sell it for $50. Common in retail but may not work for all products.
Q.06 Should I use markup or margin for pricing?
Either works—just be consistent. Margin is more commonly used in finance and reporting. Markup is often easier for quick pricing calculations. Know how to convert between them.